Watch our Learning Through the Crisis interview series

In Episode 1, Joseph Lavoie speaks to the hunger people have to take action in this environment and what that means for future campaigns. In Episode 2, Ginny Roth talks strategy for interacting with government and decision makers through the crisis.
Ep 11: Max SternWatch Previous Episodes

Episode 2: Learning Through the Crisis

April 18: Crestview Strategy Founding Partner Chad Rogers sat down with Ginny Roth, the National Practice Lead, Government Relations, to discuss lessons that she and the team have learned through the COVID-19 crisis.

Ginny Roth talks strategy for interacting with government and decision makers in the COVID-19 world.

Bio for Ginny Roth: https://www.crestviewstrategy.ca/ginny-roth
LinkedIn for Ginny Roth: https://www.linkedin.com/in/ginny-roth-17a29421/

3 recommendations:

  1. Think big. Governments are willing to move mountains and spend whatever it takes to help people. If you can partner on that, don’t limit your ask.
  2. Governments have two priorities right now – saving lives and saving jobs. In that order. Everything you talk to them about should take that into account.
  3. Companies and their senior executives aren’t used to being on the same footing as elected decision makers. But in crisis, particularly a crisis that impacts livelihoods, you are the ones with the levers to save jobs and protect the economy. Engage early and often and you will be treated like the valuable partner you are. 

1 big shout out!
Donna Duncan, the CEO of the Ontario Long-Term Care Association, has been moving mountains these last few weeks to protect Ontario’s most vulnerable people. It’s a privilege to work with her.

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